Search Results for: ape

How the “Headwinds/Tailwinds Asymmetry” Shapes Your Thinking

How the “Headwinds/Tailwinds Asymmetry” Shapes Your Thinking

Today, I’m excited to share an article from an expert in the field, Matt Coleman, on a fascinating cognitive bias known as the “headwinds/tailwinds asymmetry.” Read on to learn how you can harness an awareness of this bias to improve your everyday life! Life is hard. In fact, we can all point to events and…

Why Losing Sometimes Feels So Much Worse
|

Why Losing Sometimes Feels So Much Worse

Disappointment is inevitable; misery is optional. — Various authors We’ve all been there. Your favorite sports team loses to their rival. The political candidate you hoped would win doesn’t. A movie you love didn’t get the award. Everyone feels bummed in these moments—but why do some people seem crushed while others just shrug it off?…

Scientists Get Away with Lighter Punishments

Scientists Get Away with Lighter Punishments

When people commit the same misbehavior at work, like sexual harassment, they should receive the same professional consequences. But some people get away with lighter punishments. Whereas one perpetrator rightly gets fired for their job, another person may simply have to attend an “educational workshop.” In a paper published just this year, two researchers have…

The History of the Most Persuasive Advertisement

The History of the Most Persuasive Advertisement

Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement?  Bus stop posters. Signs on the side of semi-trucks. Videos…

Home

Change how you think. Improve how you live. If the answers for how to live an easier, happier life were out there, wouldn’t you want them? video Meet Jake Teeny, author of everydaypsych.com Jake has his Ph.D. in social psychology and is an Assistant Professor of Marketing at Northwestern University. He specializes in the science of…