Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement? Bus stop posters. Signs on the side of semi-trucks. Videos…
Stories have shapes which can be drawn on graph paper. — Kurt Vonnegut The title of today’s post shares its name with the title of new and fascinating research that tries to answer the following question: why do certain movies, books, stories, etc. catch on and become popular? These days, it’s gone viral to say…
The greatest deception humans suffer is from their own opinions. — Leonardo da Vinci Today’s post complements research I recently discussed on the podcast, Water Cooler Talk Podcast, where I applied psychological research to why people continue to resist wearing masks, why people avoid facts that could be helpful, and other (fascinating!) topics. Here’s a…
Nobody beats Vitas Gerulaitis 17 times in a row. — Vitas Gerulaitis after beating Jimmy Connors following 16 consecutive losses to him Did you miss me? Wait, don’t answer that. My fragile ego couldn’t take the truth unless it were a resounding “yes OH YES I did!” Regardless of your answer (though I’ll imagine it…
Facts are facts and will not disappear on account of your likes. — Jawaharlal Nehru For the last week and a half, I have been at summer camp for social psychologists. No, that isn’t a made-up thing. And yes, I am an adult. (Well, kind of.) From 9:00am – 5:00pm every day, I have been…
Courage is an inner resolution to go forward despite obstacles; cowardice is submissive surrender to circumstances. — Martin Luther King Jr. Ah, the timeless and heavily influential question: Which picture should you select for your facebook profile? I mean, this is the photo with the best chance at garnering your greatest number of “likes” so…