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Why Losing Sometimes Feels So Much Worse
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Why Losing Sometimes Feels So Much Worse

Disappointment is inevitable; misery is optional. — Various authors We’ve all been there. Your favorite sports team loses to their rival. The political candidate you hoped would win doesn’t. A movie you love didn’t get the award. Everyone feels bummed in these moments—but why do some people seem crushed while others just shrug it off?…

The History of the Most Persuasive Advertisement

The History of the Most Persuasive Advertisement

Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement?  Bus stop posters. Signs on the side of semi-trucks. Videos…

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Change how you think. Improve how you live. If the answers for how to live an easier, happier life were out there, wouldn’t you want them? video Meet Jake Teeny, author of everydaypsych.com Jake has his Ph.D. in social psychology and is an Assistant Professor of Marketing at Northwestern University. He specializes in the science of…