When people commit the same misbehavior at work, like sexual harassment, they should receive the same professional consequences. But some people get away with lighter punishments. Whereas one perpetrator rightly gets fired for their job, another person may simply have to attend an “educational workshop.” In a paper published just this year, two researchers have…
Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement? Bus stop posters. Signs on the side of semi-trucks. Videos…
Every person alone is sincere. At the entrance of a second person, hypocrisy begins. — Ralph Waldo Emerson There are few things in life more frustrating than a hypocrite. Well, actually, I can think of one. A hypocrite who refuses to admit they’re a hypocrite. So, what do you do in these circumstances? How do…
Happiness is a person’s greatest aim in life. Tranquility and rationality are the cornerstones of happiness. – Epicurus There are a lot of “invisible,” psychological factors that influence our evaluations and behavior. For example, maybe you’re certain that this is the consumer product you want. Or you just know this is the right romantic partner…
If destruction be our lot, we [will] ourselves be its author and finisher. – Abraham Lincoln from his speech “The Perpetuation of our Political Institutions” on his concerns regarding mob violence Nowadays, it’s common knowledge that the U.S. — and countries around the world — face an increasing threat. No, I’m not talking about the energy…
Stories have shapes which can be drawn on graph paper. — Kurt Vonnegut The title of today’s post shares its name with the title of new and fascinating research that tries to answer the following question: why do certain movies, books, stories, etc. catch on and become popular? These days, it’s gone viral to say…