Search Results for: research

Research

For a complete list of Jake’s research and publications, click here for his CV. To see his profile at the Kellogg School of Management at Northwestern University, visit his faculty page here. RESEARCH INTERESTS & EXPERTISE BOOK The Handbook of Personalized Persuasion: Theory and Application (link) PEER-REVIEWED PUBLICATIONS 2025: “Reactions to Undesired Outcomes: Evidence for the…

Why Losing Sometimes Feels So Much Worse
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Why Losing Sometimes Feels So Much Worse

Disappointment is inevitable; misery is optional. — Various authors We’ve all been there. Your favorite sports team loses to their rival. The political candidate you hoped would win doesn’t. A movie you love didn’t get the award. Everyone feels bummed in these moments—but why do some people seem crushed while others just shrug it off?…

Scientists Get Away with Lighter Punishments

Scientists Get Away with Lighter Punishments

When people commit the same misbehavior at work, like sexual harassment, they should receive the same professional consequences. But some people get away with lighter punishments. Whereas one perpetrator rightly gets fired for their job, another person may simply have to attend an “educational workshop.” In a paper published just this year, two researchers have…

The History of the Most Persuasive Advertisement

The History of the Most Persuasive Advertisement

Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement?  Bus stop posters. Signs on the side of semi-trucks. Videos…