The time you enjoy wasting is not wasted time. — Bertrand Russell What are some topics or activities that you’re unwilling to admit you enjoy? Enjoyment is a fundamental human experience – and one of the most sought out. But, when you say you enjoy something, what does that say about you? Why might there…
Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement? Bus stop posters. Signs on the side of semi-trucks. Videos…
Stories have shapes which can be drawn on graph paper. — Kurt Vonnegut The title of today’s post shares its name with the title of new and fascinating research that tries to answer the following question: why do certain movies, books, stories, etc. catch on and become popular? These days, it’s gone viral to say…
We look before and after, / And pine for what is not: / Our sincerest laughter / With some pain is fraught; / Our sweetest songs are those that tell of saddest thought. — P.B. Shelley Why on earth do people like sad movies? Or listen to sad music? Maybe you yourself are even one…
Stopping advertising to save money is like stopping your watch to save time. — Henry Ford One benefit of coming to this site is learning how others might try to use psychology against you. Although I’ve previously talked about marketing in a positive light, that doesn’t mean their understanding of consumer psychology is always used…
Was that semi-colon some kind of flirty wink or just bad punctuation? — Azadeh Aalai Want to know if you’re “hip?” See if you can answer the following question: Do you know the difference between an emoticon and an emoji? Or better question, did you even know those were words? If you’re like my sister,…