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The History of the Most Persuasive Advertisement

The History of the Most Persuasive Advertisement

Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement?  Bus stop posters. Signs on the side of semi-trucks. Videos…

Farewell to the Bears

Farewell to the Bears

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The Smartphone Behavior Hurting Your Relationships

The Smartphone Behavior Hurting Your Relationships

We take better care of our smartphone than ourselves. — Arianna Huffington A finding that might shock you: on average, people spend 20% of their entire waking day looking at their phone. Probably one of the biggest changes in human behavior over the last two decades has been the use of the cell phone. But…

Camping etiquette: a guide to being the best camper

Camping etiquette: a guide to being the best camper

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