The Frame Makes the Difference The brains of humans contain a mechanism that is designed to give priority to bad news. — …Read moreThe Frame Makes the Difference
What Do You Think of Marketers? Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan …Read moreWhat Do You Think of Marketers?
Giving the Best Gift It is not the gift, but the thought that counts. — Every terrible gift-giver ever Now, I know …Read moreGiving the Best Gift
In-clothed-nito Psychology What a strange power there is in clothing. — Isaac Bashevis Singer, Nobel-Prize winner Let me …Read moreIn-clothed-nito Psychology
A Nudge for Tomorrow So to put it simply, forcing people to choose is not always wise, and remaining neutral is not …Read moreA Nudge for Tomorrow
The Paradox of Too Much Choice The self is not something ready-made, but something in continuous formation through choice of …Read moreThe Paradox of Too Much Choice