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Why Losing Sometimes Feels So Much Worse
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Why Losing Sometimes Feels So Much Worse

Disappointment is inevitable; misery is optional. — Various authors We’ve all been there. Your favorite sports team loses to their rival. The political candidate you hoped would win doesn’t. A movie you love didn’t get the award. Everyone feels bummed in these moments—but why do some people seem crushed while others just shrug it off?…

Scientists Get Away with Lighter Punishments

Scientists Get Away with Lighter Punishments

When people commit the same misbehavior at work, like sexual harassment, they should receive the same professional consequences. But some people get away with lighter punishments. Whereas one perpetrator rightly gets fired for their job, another person may simply have to attend an “educational workshop.” In a paper published just this year, two researchers have…

The History of the Most Persuasive Advertisement

The History of the Most Persuasive Advertisement

Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement?  Bus stop posters. Signs on the side of semi-trucks. Videos…

How to Have More Rational Opinions

How to Have More Rational Opinions

Happiness is a person’s greatest aim in life. Tranquility and rationality are the cornerstones of happiness. – Epicurus There are a lot of “invisible,” psychological factors that influence our evaluations and behavior. For example, maybe you’re certain that this is the consumer product you want. Or you just know this is the right romantic partner…