Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement? Bus stop posters. Signs on the side of semi-trucks. Videos…
Every person alone is sincere. At the entrance of a second person, hypocrisy begins. — Ralph Waldo Emerson There are few things in life more frustrating than a hypocrite. Well, actually, I can think of one. A hypocrite who refuses to admit they’re a hypocrite. So, what do you do in these circumstances? How do…
Change how you think. Improve how you live. If the answers for how to live an easier, happier life were out there, wouldn’t you want them? video Dr. Jake Teeny Jake — the author of everydaypsych.com — has his Ph.D. in social psychology and is an Associate Professor of Marketing at Northwestern University. He specializes…
Happiness is a person’s greatest aim in life. Tranquility and rationality are the cornerstones of happiness. – Epicurus There are a lot of “invisible,” psychological factors that influence our evaluations and behavior. For example, maybe you’re certain that this is the consumer product you want. Or you just know this is the right romantic partner…
If destruction be our lot, we [will] ourselves be its author and finisher. – Abraham Lincoln from his speech “The Perpetuation of our Political Institutions” on his concerns regarding mob violence Nowadays, it’s common knowledge that the U.S. — and countries around the world — face an increasing threat. No, I’m not talking about the energy…
We take better care of our smartphone than ourselves. — Arianna Huffington A finding that might shock you: on average, people spend 20% of their entire waking day looking at their phone. Probably one of the biggest changes in human behavior over the last two decades has been the use of the cell phone. But…