Our theories are crutches; to show that they are valid, they must be used to walk. ― Jean-Baptiste Dumas Today, I’m going to reveal a slightly secret, slightly insulting fact: we “in the biz” call you lay people. I know, it’s not the most flattering term. But we academics have to justify all the years we’ve…
There is no sincerer love than the love of food. — George Bernard Shaw Since the prior week, something miraculous has happened: there’s food in my refrigerator. As a graduate student, my shopping cart often consists of ramen, peanut butter, and a six-pack of PBR. But as of last Saturday, I have vegetables and hamburgers, sandwich…
Five exclamation marks, the sure sign of an insane mind. — Terry Pratchett Today’s opening question should reveal the impact and influence of today’s topic: Imagine you sent the following text to your friend: “Hey, would you be able to pick me up from the airport Sunday morning?” Subsequently, how would you interpret the following responses?…
The only reason for time is so that everything doesn’t happen at once. — Albert Einstein This week, I had one of the more grueling experiences of my life: job interviews. Most of us have been there (except for my brother), where you’re sitting in a hotel room, three faculty members lounged on the bed, you…
One cannot think well, love well, sleep well, if one has not dined well. — Virginia Wolf Attending a conference hosted by Ohio State this week, an odd occurrence happened. While sitting down for dinner with the other presenters, I noticed that I had ordered the exact same meal (a Caesar salad and lasagna) as…
Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all interested in becoming a marketing professor after graduate school. Her response: “I don’t think I’m ready to sell…