The time you enjoy wasting is not wasted time. — Bertrand Russell What are some topics or activities that you’re unwilling to admit you enjoy? Enjoyment is a fundamental human experience – and one of the most sought out. But, when you say you enjoy something, what does that say about you? Why might there…
Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement? Bus stop posters. Signs on the side of semi-trucks. Videos…
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Our theories are crutches; to show that they are valid, they must be used to walk. ― Jean-Baptiste Dumas Today, I’m going to reveal a slightly secret, slightly insulting fact: we “in the biz” call you lay people. I know, it’s not the most flattering term. But we academics have to justify all the years we’ve…
Stopping advertising to save money is like stopping your watch to save time. — Henry Ford One benefit of coming to this site is learning how others might try to use psychology against you. Although I’ve previously talked about marketing in a positive light, that doesn’t mean their understanding of consumer psychology is always used…
Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all interested in becoming a marketing professor after graduate school. Her response: “I don’t think I’m ready to sell…