The quality of our expectations determines the quality of our action. -- A. Godin It's not every day that I get excited at the grocery store, but a little bit ago, I was really pumped: The …
The Scientific Guide to Becoming Cool
If you always color inside the lines, the picture never changes. -- Anonymous If there has been one question that has haunted me all my life, it is this: How the heck can I be cooler? From …
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The Friends of Fear
Halloween wraps fear in innocence, as though it were a slightly sour sweet. Let terror, then, be turned into a treat... -- Nicholas Gordon Of all the holidays, there is probably none more …
Review of the Review
Opinion is the medium between knowledge and ignorance. -- Plato I have a confession to make—maybe even a confession you, too, would like to repent alongside me. I’m a review moocher. For all …
Psychology of Food
There is no sincerer love than the love of food. -- George Bernard Shaw Since the prior week, something miraculous has happened: there's food in my refrigerator. As a graduate student, my shopping …
The Schemer’s Schema
Stopping advertising to save money is like stopping your watch to save time. -- Henry Ford One benefit of coming to this site is learning how others might try to use psychology against …