The only reason for time is so that everything doesn't happen at once. -- Albert Einstein This week, I had one of the more grueling experiences of my life: job interviews. Most of us have been …
The Frame Makes the Difference
The brains of humans contain a mechanism that is designed to give priority to bad news. -- Daniel Kahneman Although it may seem minimal, tiny variations in the way you're asked a question can have …
Choose Your Food Samely
One cannot think well, love well, sleep well, if one has not dined well. -- Virginia Wolf Attending a conference hosted by Ohio State this week, an odd occurrence happened. While sitting down …
What Do You Think of Marketers?
Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all …
Become an Expert Negotiator
In business as in life, you don't get what you deserve, you get what you negotiate. -- Chester Karrass If you’re like me, confrontation is probably not your favorite pastime. In which case, …
The Conscious Consumer
Every time you spend money, you're casting a vote for the kind of world you want. -- Anna Lappe We've all been there: Do I purchase the eco-friendly dish soap or the regular stuff? Do I buy the …