When you can do a common thing in an uncommon way, you will command the attention of the world. — George Washington Carver Many writers dislike being asked where they get their creative ideas from, largely, because they have no clue themselves. Creativity seems to strike sporadically and harnessing it can sometimes feel like trying…
Stopping advertising to save money is like stopping your watch to save time. — Henry Ford One benefit of coming to this site is learning how others might try to use psychology against you. Although I’ve previously talked about marketing in a positive light, that doesn’t mean their understanding of consumer psychology is always used…
The brains of humans contain a mechanism that is designed to give priority to bad news. — Daniel Kahneman Although it may seem minimal, tiny variations in the way you’re asked a question can have a surprising impact on your thoughts and behavior. And I do mean surprising… Let’s start with a basic example. Imagine you’re…
Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all interested in becoming a marketing professor after graduate school. Her response: “I don’t think I’m ready to sell…
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It is not the gift, but the thought that counts. — Every terrible gift-giver ever Now, I know these posts are supposed to be published on Wednesday, but today, I have a little present for you… Or rather, I needed an excuse for why this post was late. Therefore, gift. However, today’s present is very similar…