Social Influence and Self-Change

Why Losing Sometimes Feels So Much Worse
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Why Losing Sometimes Feels So Much Worse

Disappointment is inevitable; misery is optional. — Various authors We’ve all been there. Your favorite sports team loses to their rival. The political candidate you hoped would win doesn’t. A movie you love didn’t get the award. Everyone feels bummed in these moments—but why do some people seem crushed while others just shrug it off?…

The History of the Most Persuasive Advertisement

The History of the Most Persuasive Advertisement

Nobody reads ads. People read what interests them, and sometimes that is an ad. – Howard Gossage Have you ever felt your attention suddenly yanked away — while walking, maybe even driving on the freeway, certainly while scrolling your phone — all because… …of an advertisement?  Bus stop posters. Signs on the side of semi-trucks. Videos…

Don’t Understand? Advice for Perspective Taking

Don’t Understand? Advice for Perspective Taking

Just because you’re right doesn’t mean I’m wrong, you just haven’t seen life from my position. — Anonymous Probably the greatest issue facing the world today is the failure to take “the other side’s” perspective. Whether it’s between political parties or religious rivals, siblings or relationship partners, failing to consider another person’s perspective can lead…