An expert is one who knows more and more about less and less. – Nicholas M. Butler Based off of research by Anders Ericsson, Malcolm Gladwell made famous the idea that it takes a person 10,000 hours of practice to become an “expert” at something. Although this claim has been challenged, I think we can all agree that becoming…
Five exclamation marks, the sure sign of an insane mind. — Terry Pratchett Today’s opening question should reveal the impact and influence of today’s topic: Imagine you sent the following text to your friend: “Hey, would you be able to pick me up from the airport Sunday morning?” Subsequently, how would you interpret the following responses?…
The only reason for time is so that everything doesn’t happen at once. — Albert Einstein This week, I had one of the more grueling experiences of my life: job interviews. Most of us have been there (except for my brother), where you’re sitting in a hotel room, three faculty members lounged on the bed, you…
The brains of humans contain a mechanism that is designed to give priority to bad news. — Daniel Kahneman Although it may seem minimal, tiny variations in the way you’re asked a question can have a surprising impact on your thoughts and behavior. And I do mean surprising… Let’s start with a basic example. Imagine you’re…
One cannot think well, love well, sleep well, if one has not dined well. — Virginia Wolf Attending a conference hosted by Ohio State this week, an odd occurrence happened. While sitting down for dinner with the other presenters, I noticed that I had ordered the exact same meal (a Caesar salad and lasagna) as…
Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all interested in becoming a marketing professor after graduate school. Her response: “I don’t think I’m ready to sell…