Black Friday Brain
Nov22

Black Friday Brain

What consumerism really is, at its worst, is to get people to buy things that don’t actually improve their lives. — Jeff Bezos (founder of Amazon.com) Although I’ve never tried it, I’ve heard it’s one hell of a drug; that is, shopping on Black Friday. I mean, if so many people wake up before the crack of dawn and stand in the freezing cold just to hand over their hard earned money to strangers, there must be something to...

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Guest Blogger: Brain Enhancement
Nov15

Guest Blogger: Brain Enhancement

Today, I am excited to present a post from a guest blogger, Jackie Edwards. Jackie is a freelance editor, researcher, and writer with a focus on education, health and well-being. Cerebrum Callisthenics: Exercising Your Memory The brain might not be a muscle, but it sure behaves like one. Performing repetitive exercises, primarily involving your memory, have been shown to enhance your brainpower. Stimulating the brain for mental...

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In-clothed-nito Psychology
Nov08

In-clothed-nito Psychology

What a strange power there is in clothing.  — Isaac Bashevis Singer, Nobel-Prize winner Let me be the first person to tell you that getting a PhD doesn’t mean you’re smart. Here goes: I needed new basketball shoes, and because my dreams of playing for the Portland Trail Blazers is no longer entertained (I just wouldn’t fit in the rotation), I picked up some discount basketball shoes…which resulted in a flap coming...

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A Nudge for Tomorrow
Aug23

A Nudge for Tomorrow

So to put it simply, forcing people to choose is not always wise, and remaining neutral is not always possible. — Richard Thayer, author of Nudge It’s always easier to identify problems rather than provide solutions. Just ask my dentist. Unfortunately, it’s no different in psychology, where the purpose of the field—arguably more than any other science—is to improve the human condition. So…it’d probably better if this...

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The Sunk Cost Fallacy
Jun28

The Sunk Cost Fallacy

To terminate a project in which $1.1 billion has been invested represents an unconscionable mishandling of taxpayers’ dollars. – Senator Jeremiah Denton, 1981 (in response to critics who showed that the total cost of this Waterway Project would be more money than it could ever make) I’m going to describe an experience that my psychophilosophy powers tells me you’ve had: Not long ago, you went out to eat and ordered a meal...

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