Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all interested in becoming a marketing professor after graduate school. Her response: “I don’t think I’m ready to sell…
In business as in life, you don’t get what you deserve, you get what you negotiate. — Chester Karrass If you’re like me, confrontation is probably not your favorite pastime. In which case, negotiations—which often involve a bit of confrontation—is not one of your favorite pastimes either. (If it is, you probably really like playing…
Every time you spend money, you’re casting a vote for the kind of world you want. — Anna Lappe We’ve all been there: Do I purchase the eco-friendly dish soap or the regular stuff? Do I buy the free-range eggs or the factory farm ones? Today’s marketplace is full of decisions between saving a few…
The purpose of art is washing the dust of daily life off our souls. — Pablo Picasso How often do you wash your hands compared to others? A survey ran in 2009 found that approximately 50% of people wash their hands more than 10 times a day. Broken down by gender: about 62% of women…
Great ideas alone don’t cause progress; it is the spreading of those ideas that does. — (Teeny & Petty, 2017) A couple years ago, I wrote a post about my Master’s Thesis; now, however, that work has been accepted for publication in a peer-reviewed psychology journal. Cue the confetti, balloons, and dancing elephant! Since I started…
Light travels faster than sound. This is why some people appear bright until you hear them speak. — Alan Dundes There are few compliments that make me blush more than saying I have a nice voice. Maybe it’s the storyteller in me, maybe it’s the wannabe cowboy desperado. But in high school, I was so…