The quality of our expectations determines the quality of our action. -- A. Godin It's not every day that I get excited at the grocery store, but a little bit ago, I was really pumped: The …
Psychology of Food
There is no sincerer love than the love of food. -- George Bernard Shaw Since the prior week, something miraculous has happened: there's food in my refrigerator. As a graduate student, my shopping …
The Schemer’s Schema
Stopping advertising to save money is like stopping your watch to save time. -- Henry Ford One benefit of coming to this site is learning how others might try to use psychology against …
What Do You Think of Marketers?
Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all …
Become an Expert Negotiator
In business as in life, you don't get what you deserve, you get what you negotiate. -- Chester Karrass If you’re like me, confrontation is probably not your favorite pastime. In which case, …
The Conscious Consumer
Every time you spend money, you're casting a vote for the kind of world you want. -- Anna Lappe We've all been there: Do I purchase the eco-friendly dish soap or the regular stuff? Do I buy the …