A bargain ain’t a bargain unless it’s something you need. — Sidney Carroll There are few things people enjoy more than getting a good deal. In fact, in data I personally collected, “finding good consumer deals” was ranked as one of the most enjoyable activities people engage in—and this was from a list of 100…
Bias and impartiality is in the eye of the beholder. — Samuel Johnson Alcohol-infused parties are rarely good places to confront someone on their socio-political beliefs. But in this real-life example, I had no choice. The young man in the kitchen—spouting beliefs that I wholeheartedly disagreed with—woke this sleeping, glasses-wearing dragon when he exclaimed: “And…
Do not judge. Assess. — Naide P. Obiang Last weekend, I attended the marriage ceremony of a current NFL player. And let me say, it was as cool and as beautiful as you would suspect. However, because I didn’t know him (nor his amazing wife) personally—I was the official ‘plus one’—I was in full social psychologist…
Stopping advertising to save money is like stopping your watch to save time. — Henry Ford One benefit of coming to this site is learning how others might try to use psychology against you. Although I’ve previously talked about marketing in a positive light, that doesn’t mean their understanding of consumer psychology is always used…
The brains of humans contain a mechanism that is designed to give priority to bad news. — Daniel Kahneman Although it may seem minimal, tiny variations in the way you’re asked a question can have a surprising impact on your thoughts and behavior. And I do mean surprising… Let’s start with a basic example. Imagine you’re…
Don’t stress the could haves. If it should have, it would have. — Anonymous If there’s one thing humans are good at, it’s imagining how things could have gone differently. From those perfect shower-time comebacks to those infinite routes you could have taken to avoid a crash, we people often engage in what’s known as counterfactual thinking….