Convince Yourself by Convincing Others
Mar01

Convince Yourself by Convincing Others

Persuasion is often more effectual than force. — Aesop If you’ve ever used social media, you have probably tried to change someone’s opinion on something–and probably done so in vain. Facebook feuds, Twitter storms, back-and-forth email exchanges, in all of these cases, it can be quite difficult to change another person’s opinion. But did you know that you were probably still influencing someone’s opinion? (and...

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Questioning Our Beliefs
Oct06

Questioning Our Beliefs

The human understanding when it has once adopted an opinion draws all things else to support and agree with it. — Sir Francis Bacon If humans could answer one question to solve the world’s problems, it would be this: How do you persuade someone to believe something other than what they do? Or so begins my free course on the psychology of persuasion. But I stand by that claim: if we could convince political parties to compromise...

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How Can Eye Contact Protect You?
May18

How Can Eye Contact Protect You?

Eye contact is a dangerous, dangerous thing. But lovely. Oh, so lovely. – Hazel Hira Ozbek One of my favorite things about grad school? I can tell people that I literally study persuasion for a living. From writing chapters on persuasion to conducting my own research on the topic, there’s hardly a day I don’t think about the psychology of persuasion in some capacity. So don’t say I didn’t warn you… However,...

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Persuaded to Read Again
Jun17

Persuaded to Read Again

A drunk driver is very dangerous. So is a drunk backseat driver if he’s persuasive. — Demetri Martin It’s been a little over a week since my return to the US, and let’s just say the Amazon I am now exploring is not the Amazon I wish I were exploring. But you all don’t pay me to grouse about my problems (I know, I’m lucky I even got to travel; I should be thankful to have the US as home), but you all don’t pay me so I will...

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Peruvian Persuasion
Jun10

Peruvian Persuasion

Traveling—it leaves you speechless, then turns you into a storyteller. – Ibn Battuta I’m back, baby. After two weeks in Peru, wading through a city of stray but domesticated cats, believing we were stranded in the middle of endless sand dunes, taking rickety planes over ancient ruins, hiking through mountains by moonlight, eating guinea pig, alpaca, and something that still had its whiskers on it, my brother and I have returned to the...

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