Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all …
What IS Brain Freeze?
There are few things more frustrating than knowing you know a word but being unable to prove it. -- Jake Teeny (when he couldn't find a quote applicable to today's post). Today in Columbus we had a …
A Nudge for Tomorrow
So to put it simply, forcing people to choose is not always wise, and remaining neutral is not always possible. -- Richard Thayer, author of Nudge It’s always easier to identify problems rather …
Defeating Love
Nothing takes the taste out of peanut butter quite like unrequited love. -- Charles M. Schulz For a season so known for gaiety and sun, this summer—at least in Ohio—has been one of dejection and …
The Psychological Love Potion
Love is a snowmobile racing across the tundra and then suddenly it flips over, pinning you underneath. At night, the ice weasels come. -- Matt Groening For people in romantic relationships, you …
Social Psychology of Christmas
There are three stages of man: he believes in Santa Claus; he does not believe in Santa Claus; he is Santa Claus. -- Bob Phillips With Christmas just tomorrow, I decided to give you, dear reader, a …