Our jobs as marketers are to understand how the customer wants to buy and help them do so. – Bryan Eisenberg When talking to a fellow graduate student recently, I asked her if she was at all …
Would You Save a Life?
The only thing necessary for the triumph of evil is for good men to do nothing. – Edmund Burke Here is a classic thought experiment: Imagine you’re wearing some new $50 shoes when you spot a young …
Everyday Problem Solving Technique
Eureka! -- Archimedes According to the Law of Infinite Probability, there's a chance that an alien race from the Andromeda galaxy will come down to Earth, seek out a random individual (who turns …
Who Helps Whom?
We are all here on earth to help others; what on earth the others are here for I don't know. -- W.H. Auden In the 5th grade, a nameless young girl saved my life. Well, she saved me $0.75, which is …
The Scarlet T
You must learn a new way to think before you can master a new way to be. -- Marianne Williamson Today’s topic took a bit of courage for me to write about. It’s hard to put any version of …
Beat Back the Blues
You, yourself, as much as anybody in the entire universe, deserve your love and affection. -- Buddha We all feel sad now and again, caught in those funks we wish we could Rip Van Winkle ourselves …